Opted to pursue strategy of related diversification

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Reference no: EM132188995

If your company, not sporting goods opted to pursue a strategy of related diversification, what industries or product categories could it diversify into that would allow it to capitalize on using its present brand name and corporate image to good advantage in the newly entered businesses or product categories? Name at least two or three such industries or product categories, and indicate the specific benefits that might be captured by transferring your company’s brand name to each.

Reference no: EM132188995

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