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Duffy and Thomas (1989) advocated that project reviews should be 3-phases. Pre-project reviews assess the feasibility of the project from all aspects, in-project reviews provide feedback on ongoing issues and provide an opportunity for implementing corrective measures as needed, while post-project reviews take on a ‘lessons-learnt'' approach that express satisfaction levels as well as highlight the opportunities for improvement.
Does your organisation take 3-phase reviews? What is your company going to review in each phase? Against what criteria (KPIs)? By what methods?
Explain Multi media technology and How can multimedia technology be used to enhance the business relationship with B2C and B2B customers
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The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.
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