Online reservation system-elite carwash with member tiers

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Reference no: EM131032030

Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote my brand "New Image Car Salon", and sell the products (full-service, an online reservation system and an elite carwash with member tiers) you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan (the car salon will provide a self-service segment for the customers who like washing their vehicles for themselves at a relatively lower cost than the ordinary carwash services.) and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.

Reference no: EM131032030

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