On-line interaction and data collection and analysis

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Reference no: EM132198250

1. The owner of a large agricultural products manufacturer wants to know if it would be better to use only one wholesale supplier for corrugated boxes or spread the business across multiple sources. As paid logistics consultant for the firm, it is your job to advise on the best decision. Which approach would be best? Why?

2. You have been appointed as the Chief Marketing Officer (CMO) for a large on-line company. Your CEO has decided that your company will be the premier relationship company.

What does that mean and how will you execute this using social media, on-line interaction, data collection and analysis?

Reference no: EM132198250

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