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Often particularly interested in the subset of market

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Marketers are often particularly interested in the subset of a market that contributes most to sales (for example, heavy beer drinkers or large-volume retailers). What type of sampling might be best in this type of situation? Why?

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The report illustrates about the stratified sampling technique to identify the market potential.It also identifies the benefits of the stratified sampling technique.Along with it, the report considers the standard deviation and its implication for sales determination of a product.The word count is 300. the referencing is in APA.

Reference no: EM131231567

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