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1. Offering a size discount to consumers can benefit a business because it ensures that the consumers
A. capitalize on the experience curve effect.
B. will be less likely to switch brands.
C. won't fall prey to predatory pricing.
D. earn a cash discount.
2. In addition to other factors, knowing how customers arrive at their _______ is critical to developing successful pricing strategies.
A. cultural attitudes about shopping
B. perceptions of value
C. social network
D. amounts of disposable income
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