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1. Scenario: You are the marketing director for a McDonalds. The company has decided to introduce its new premium burger through social media. Write a short message that you would post to a social media site and name which social media channel would be the best to use for your message.
2. Scenario: You work for a company that is about to launch a new line of powdered flavorings that consumers can add to bottled water. Briefly explain how you would use product packaging to entice consumers to try and purchase your company’s product.
3. When you make a purchase and the cashier asks for your email address, do you readily provide the information?
Surveys reveal dramatic shifts in social attitudes toward issues such as gay marriage and citizenship for illegal immigrants. How do you think these changing attitudes might affect the manager's job over the next few years?
The new finance head of a division that reports to you has just sent you his first proposed budget at the company. Walk through some of the things you are going to review and ask him questions about, especially since this is the first time you are se..
The Andrews company currently has the following balances in their equity accounts: Common Stock $27,498 Retained earnings -$69,759 Suppose next year the Andrews company generates $46,300 in Net Profit, and declares and pays $16,000 in Dividends. What..
Should Galanz have evolved from being an OEM to being an OBM?Is Galanz structured to compete as an OEM? Why or why not?
Joe, the owner manager of Joe's Barbeque, has recently become acquainted with the concept of Value of a Loyal Customer (VLC). He had always rather intuitively thought that his "regulars" were the ones that were most valuable to his business.
Although charismatic leaders can use their abilities to accomplish great things, there are also concerns about charismatic leadership from a moral standpoint. providing a paragraph summarizing the primary components of the article and a second paragr..
A shop that makes candles offers a scented candle, which has a monthly demand of 360 boxes. Candles can be produced at a rate of 36 boxes per day. The shop operates 20 days a month. What is the annual demand? What should be the optimum quantity of sc..
Discuss how negotiators prepare for negotiations. Explain the distributive and integrative bargaining approaches. How do these methods differ? When would a negotiator likely choose each?
What courses of action are open to Nancy and what are the advantages and disadvantages of each
which serves both types of customers and the service times follow exponential distribution with a mean of 10 minutes. if a type 2 arrives and the type 1 being served, what is the distribution of the waiting time for this time 2 customer?
Which of the following can decrease variable costs on the income statement?
The most inexpensive renewable source of electricity generation is
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