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Both items point out the negative aspects of consumerism and consumption. Promotional activities seem to have the goal of encouraging buying and consuming products.
The marketing concept says that an organization centers its activities on satisfying the needs and wants of a customer.
Consider the following questions:
Does promotion make people want things they do not need?
Is the responsibility for controlling consumption on the customers or the companies who are trying to meet their needs and wants?
How should businesses balance responsible marketing centered on customer needs with problems of consumerism.
Compose your answers in 3-4 paragraphs. Consider the environmental, economic, equity and sustainability issues in your answers.
Assume that overhead is charged on a flat rate basis. Each member of the project is assigned an overhead charge of $300/week. What would be the direct cost of labor for an employee, given that she is assigned to the project for 120 hours at $10.50?
Distinguish between a minimization and maximization LP model. How do you know which of these to use for any given problem?
The desired performance has a mean of 12 +/- .02 standard deviations, so, if used, the process capability index would be which of the following?
Explain the basic concepts of ethics and fair treatment at work, what shapes ethical behavior, HR's role in establishing organizational ethics, and how that role might be better informed by a Biblical worldview.
As a general rule in marketing one should differentiate, not duplicate others actions. competition provides the rationale for strategy. strategic planning can lead to specific opportunities or threats facing an organization.
Using the Six Sigma DMAIC process, develop a new process design for the production of the Riordan electric fans. Be sure to take advantage of any global opportunities available to Riordan, such as lower labor costs.
What are the impacts of culture on motivation? Are all cultures motivated by the same thing? Is there a slant in the research? Is there a theory you believe would work across cultures? Which one?
How can you justify choosing a single exponential smoothing with trend component forecast vs. others.
How should Filene's Basement select sites for future outlets? Critique the current process.
You will create a speech that should be three to five minutes long. You must also have a transcript (print version) of your speech and include a short 75-word reflection statement. In the reflection statement, discuss what aspects of this assignment ..
To what extent do you agree that administrators should play a prominent role in clinical healthcare delivery teams while clinicians should play a prominent role in healthcare administration teams? Why or why not?
Discuss how a business may need to modify its existing communication strategy – both internal and external – so that the Internet and traditional communications strategies will supplement and complement each other. What management, organization, and ..
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