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Natural and Organic Salon Products is a new firm that is introducing a range of Hair Care products. It has appointed a regional manager for the state of Oklahoma and plans to introduce its products in the state. The products include shampoos, conditioners as well as a range of hair color products and hot oils to strengthen hair and improve hair growth. The products minimize the use of many chemicals and have been tested and found to be as good if not better and more convenient than many well known brands.
The firm plans to market these products to Salon chains, small independent salons, as well as directly to consumers through many small and regional retail outlets for consumer and cosmetic products.
Develop the different elements of a Sales Promotion program that may be used by the Regional Manager. In this context discuss the use of both a “Push” or Trade Oriented policy and a “Pull” or Consumer Oriented promotion policy. Discuss which do you consider more important, or how they may be used together.
Apply the theory of benefits to the computers MJA, Inc. wish to sell. What benefits are consumers really getting from purchasing one of MJA, Inc. PC’s? What particular product decisions are important in the product planning process?
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A trust officer at the BN bank needs to determine how to invest $100,000 in the following collection of bonds to maximize the annual return. Bond Annual Return Maturity Risk Tax-Free A 9.5% Long High Yes B 8.0% Short Low Yes C 9.0% Long Low No D 9.0%..
Compute the forecast for the week of October 12 using exponential smoothing with a forecast for August 31 of 360 and a = .2.
An electronic chess game has a useful life that is exponential with a mean of 30 months. Determine each of the following
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The degree to which a person identifies with his or her job, actively participates in it, and considers his or her performance as being important to self-worth is referred to as which of the terms below?
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What are the biggest challenges Cuba is facing now that they are normalizing relations with the United States? Who do you think benefits most from ending the Embargo, U.S. or Cuba?
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