Nathan corporation believes that it could penetrate

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Nathan Corporation believes that it could penetrate the Eastern European markets. It would need to invest considerable funds in promoting its consumer goods in Eastern Europe, since its goods are not well known in that area. Yet, it believes that this strategy could payoff in the long run because Nathan could under-price the competition. At the current time, the main competition consists of businesses that are perceived to be inefficiently run. The lack of competitive pricing in this market is the primary reason for Nathan Corporation to consider marketing its product in Eastern Europe. What other factors deserve to be considered before a decision is made?

Reference no: EM1337531

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