Narrow vision of the internet portrayed by your co-workers

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Reference no: EM132234686

You just assumed a marketing position in a company that sells to other companies. Most of your co-workers see digital media as a way to advertise and sell products, but really the website is just a repository for company brochures. Discuss the opportunities for other uses of the website you could bring to your new employer. How would you present your case to overcome the narrow vision of the internet portrayed by your co-workers? Please provide references.

Reference no: EM132234686

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