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As more and more consumers converse through digital media, companies are struggling to figure out how to "listen in" on the conversations. Traditional marketing research methods can't sift through the seemingly infinite number of words flying around cyberspace at any given moment. But one company is helping marketers get a handle on "word-of-Web" communication. Radian6 specializes in monitoring social media, tracking Web sites ranging from Facebook to Flickr. Radian6's unique software opens a door to an entirely different kind of research. Instead of using questionnaires, interviews, or focus groups, Radian6 scans online social media for whatever combination of keywords a marketer might specify. This gives companies valuable insights into what consumers are saying about their products and brands.After viewing the video featuring Radian6, answer the following questions.
Determine the ratio of men to women in the work place. Determine how many women are in top supervisory positions compared to men
Current Issues in Marketing and Brand Management - product or brand exists in a vacuum, so it is important to understand current issues in marketing and to be able to critically analyse their significance.
Explain the concept of "emotional labor" and how it can contribute to a company's culture
Is the following argument valid or invalid? If valid, explain whether it is deductive or inductive. If invalid, explain why: "Mrs. Kelvin has accused me of intentionally denting her rear fender
current issues in marketing and brand managementno organisation product or brand exists in a vacuum so it is important
Explain Creating a business and imagine that you own a small local clothing store along the jersey shore boardwalk and decide that you want to engage in e-commerce
every product or service has a buying process even digital products or services. in this assignment you will research
Imagine that you have been hired by an organization to design a management support system used to support decision-making at the company. Write a proposal in which you include the following components:
Literature Review: In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Identify trends and current research conclusions related to th..
What happened to cause this business or product to fail? This assignment is meant to get you thinking outside the box, and to have fun and be creative. There is no right or wrong answer. Building a better mousetrap won't guarantee success, and thi..
Case Study for Research of an Emerging Market-In this assignment, you will research an emerging market and create a PowerPoint presentation for your manager
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here
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