Mobile-enabled diabetes management devices
Course:- Management Theories
Reference No.:- EM131137028

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Prepare a Marketing Plan for Johnson & Johnson's mobile-enabled diabetes management devices, services and apps.The prototype iPhone application that would let users upload glucose readings from their connected blood glucose monitors directly to their iPhone. The app would let users send their readings and a message about how they're feeling to caregivers like their parents, children or physician. The app could even estimate, based on diet, how much insulin is needed after each meal.

My part is to do the following only.

(1) Executive Summary for J&J

(2) SWOT Analysis for J&J

(3) PESTLE Analysis

Please keep in mind our product is the app that individuals with diabetes can download on their phone to help monitor their blood sugar.

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