Misinterpreted when introduced overseas via advertising

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Reference no: EM13968151

How might a company ensure that its IMC message is not misinterpreted when introduced overseas via advertising? What would YOU do to minimize this risk that your company's brand name or the name of a product were not laughingly called something else in the local language... or that your slogan were not translated into something embarrassing?

Reference no: EM13968151

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