Reference no: EM131283165
Zeron Corporation sells vitamins, mineral supplements, and veterinary products to horse trainers. The company has just over 100 salespeople who call on trainers at horse tracks, rodeos, horse shows, and other places where they gather. These salespeople also call on feed stores, to sell products through the stores.
Zeron’s salespeople have gathered e-mail addresses for about 30 percent of its 200,000 accounts. Of those 60,000-plus e-mail addresses, probably 45,000 are for feed stores, but the company isn’t sure. The company has created a website for its feed store clients, so that store managers can re-order Zeron products at wholesale rates, without having to contact their salespeople. (New stores have to be set up with accounts by salespeople, who verify that they are, indeed, stores and qualify for wholesale pricing.) The company also has a website for trainers, also allowing them to order products directly, at business prices (which are lower than suggested retail, but higher than wholesale). In addition to the 60,000 e-mail addresses by Zeron’s salespeople, the company has another 60,000 e-mail addresses gathered from its website— and a way to know whether these additional addresses belong to trainers or feed stores.
Zeron’s VP of sales would like to create a campaign strategy encouraging smaller customers to always order via the company’s website. Moving some customers to the website for orders would give the firm’s salespeople more time to focus on larger accounts. But, because customers sometimes buy from several vendors, knowing which customers are big and which customers are small can’t be determined by looking just at their purchases of Zeron products. A potentially large account can look small if the customer only buys a few products from Zeron.
If you were a sales manager for Zeron, how would you go about developing a rules-based campaign covering all 120,000 e-mail addresses?
|
What is the current capacity of the entire process
: The following diagram describes a process that consists of eight separate operations, with sequential relationships and capacities (units per hour) as shown. Two types of input, A and B, are needed. What is the current capacity of the entire process?..
|
|
Ethics in project management
: Ethics is a hot topic in business, as well as in Project Management. Read the PDF entitled "Ethics in Project Management". Using some of the examples presented therein, what kinds of dilemmas have you either seen, encountered, or can envision from yo..
|
|
What are the benefits of partnering with independent reps
: Ed Patarski is the Sales Vice President for National Insurance Corporation (NIC). NIC offers life, hospitalization, and disability insurance to both small and large companies— primarily in the southwestern United States— through its company salespeop..
|
|
About innovation architecture in general
: Identify some of the significant challenges you believe you might face when it comes to suggesting and seeing innovations through in the organizations in which you are or may be involved? How might you apply what you learned about innovation architec..
|
|
Mineral supplements and veterinary products to horse trainer
: Zeron Corporation sells vitamins, mineral supplements, and veterinary products to horse trainers. The company has just over 100 salespeople who call on trainers at horse tracks, rodeos, horse shows, and other places where they gather. These salespeop..
|
|
Explain the concept of incremental cash flow analysis
: Explain the concept of incremental cash flow analysis and its purpose. Services that process items or information are more likely to be found in a front office instead of a back office.
|
|
International trade and economic barriers including
: Background information on your country including: Challenges would you face in doing business in this country including: International trade and economic barriers including: Political and national barriers including:
|
|
What is the quantitative analysis process
: Which of the following is the first step in the conveyance of property? What you have discovered about Globalization particularly its impact on the 21st century, global marketplace. What is the quantitative analysis process? What are the steps involv..
|
|
What is expected value for the optimum decision alternative
: One local hospital has just enough space and funds currently available to start either a cancer or heart research lab. If administration decides on the cancer lab, there is a 20 percent chance of getting $100,000 in outside funding from the American ..
|