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Methods of attitude change

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Reference no: EM131118546

"How might Ford Motor Company apply the three methods of attitude change in its marketing activities to attract customers to its newest cars? Be sure to describe each method in YOUR OWN WORDS FIRST before using it as an example. Remember that Ford turned around its failing business model a few years ago, so given their history, how could the three methods of attitude change best be utilized by a company like Ford to regain its target market? You must provide specifics in your answer.

Reference no: EM131118546

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