Measuring sales revenue that results from those efforts

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Reference no: EM13966809

A marketer can measure how many people reach the website and through a particular online vehicle. How does a marketer take the measurement to the next step—measuring sales revenue that results from those efforts? Could it be as simple as dividing the number of "hits" by the sales revenue generated from those hits over a specific period of time?

Reference no: EM13966809

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