Matrix is the most widely used of all strategy matrices

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Reference no: EM132185522

1. Why do you think the SWOT Matrix is the most widely used of all strategy matrices?

2. How can you handle customer complaints effectively and how can you provide excellent customer service?

3. The sudden death of the organization's CEO would be considered an- Which is the correct answer?

a. Incremental event

b. Continuous event

c. Episodic event

d. Common event

4. Information from marketing research studies should be sent to individuals in all of the following functional areas except:

Production personnel;

Application engineers;

Sales personnel;

Marketing personnel

5. Which of the following type of behavioral variables would marketing managers be most interested in?

Usage rate and degree of loyalty

Age and gender

Population and market size

Lifestyle and personality

Reference no: EM132185522

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