Marketing to various consumer groups

Assignment Help Business Management
Reference no: EM131291144

Marketing to Various Consumer Groups

What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.

Prepare for this Discussion as follows:

  • Review Exhibit 4-6 "The Traditional Family Life Cycle" on page 144 inEssentials of Health Care Marketing. Then, look at Figure 4-6 "The Modernized Family Life Cycle" on page 145 of this text. In addition, you may have additional modifications to these two diagrams that you would like to make based on contemporary conceptions of individuals and families. Where would you placeyourselfin a contemporary life cycle?
  • With this in mind, consider what is important toyouas a health care consumer.Reflect on insights from the Learning Resources regarding buyer behavior and think about various sociocultural influences that may affect your choices.How do you think decision-making sequences might differ foryouas opposed to a selection of other consumer types ?
  • Next, change your perspective from one of a consumer to one of a provider. Bring to mind an actual health care organization that offers a particular product or service of interest to you. Suppose this organization wanted to appeal to you as a consumer. How would you expect this organization to apply the information on market segmentation presented in Chapter 6 of the text?What elements of product strategy outlined in Chapter 8 of the text are relevant for the product or service you have selected?

Post by Day 4 a response to the following:

  • Describe where you would place yourself within a contemporary life cycle. Explain how your personal characteristics as well as sociocultural dimensions influence the choices you make as a health care consumer. Also discuss how decisions might differ for other groups of consumers.
  • Identify a particular product or service, and explain how an organization might engage in market segmentation and product strategy to appeal to you as a potential customer.

Reference no: EM131291144

Determining the editing and proofreading

Describe the following two (2) steps in the writing process: editing and proofreading. Detail the significance of each step for legal writing. Provide a rationale for your

Planning as a function of management

1. What is the importance of an organization's mission, values, and objectives to planning as a function of management? 2. Explain the concept of management by objectives and

Theft prevention and response policy

Create a 7 to 10 slide presentation on theft prevention and response rule for a real or fictitious retail business. The rule should consider such variables as worker and custo

Industries and organizational differences influence

It has been stated that different industries and organizational differences influence which motivational techniques and theories are most effective. It has also been stated

What can be done to minimize the possible unethical impact

M4D2 BUS- How does this affect decision making? Are these types of conflicts of interest avoidable? If so, how? If not, what can be done to minimize the possible unethical i

Find the magnitude of the resultant force

The angle between two forces of 37 N (Newtons) and 55 N is 36°. Find the magnitude of the resultant force. Do not round until the final answer. Then round to the nearest in

Assignment-global staffing

Every company finds it challenging to recruit and select top executives for an international location. The nationals of the host country will be aware of the local laws and

President of ghanaians staying abroad

Kwatei Quartey is Ghanaian who has been resident in New York for past 30 years. He has saved an amount of $25,000,000 and he is planning to invest in Ghana following appeal


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd