Reference no: EM131290809
Marketing to Various Consumer Groups
What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
Prepare for this Discussion as follows:
Review Exhibit 4-6 "The Traditional Family Life Cycle" on page 144 in Essentials of Health Care Marketing. Then, look at Figure 4-6 "The Modernized Family Life Cycle" on page 145 of this text. In addition, you may have additional modifications to these two diagrams that you would like to make based on contemporary conceptions of individuals and families. Where would you place yourself in a contemporary life cycle?
With this in mind, consider what is important to you as a health care consumer. Reflect on insights from the Learning Resources regarding buyer behavior and think about various sociocultural influences that may affect your choices. How do you think decision-making sequences might differ for you as opposed to a selection of other consumer types?
Next, change your perspective from one of a consumer to one of a provider. Bring to mind an actual health care organization that offers a particular product or service of interest to you. Suppose this organization wanted to appeal to you as a consumer. How would you expect this organization to apply the information on market segmentation presented in Chapter 6 of the text? What elements of product strategy outlined in Chapter 8 of the text are relevant for the product or service you have selected?
Post by Day 4 a response to the following:
Describe where you would place yourself within a contemporary life cycle. Explain how your personal characteristics as well as sociocultural dimensions influence the choices you make as a health care consumer. Also discuss how decisions might differ for other groups of consumers.
Identify a particular product or service, and explain how an organization might engage in market segmentation and product strategy to appeal to you as a potential customer.
Initial postings must be 250-350 words (not including references).
|
Principal in relation to a directive
: An agent has been given authority to act for the principal in relation to a directive that sets out conditions required for the removal of life-support systems. What form of authority has the agent been given?
|
|
What will the effect on the gross domestic product
: The relationship between income, savings, and consumption is directly related to the price level in the economy. Your research has shown that for every additional dollar of disposable income, consumers currently spend $0.75 and save the rest. Assu..
|
|
Definitions of new roles for leaders and systems citizens
: Considering Senge's definitions of new roles for leaders and systems citizens, describe how leaders and systems citizens in your organization (WELLSTAR Health System) would operate in a "learning organization culture" such that this becomes compet..
|
|
Describe an organizational change that has failed
: Describe an organizational change that has failed. What caused the failure? What would you have done differently to make it successful?
|
|
Marketing to various consumer groups
: What motivates consumers to make the decisions they do? How do health care organizations market to specific groups of consumers? In this Discussion, you will explore these questions and the connection between them.
|
|
How will institutions need to change to support a transition
: How will institutions need to change to support a transition? How will our perceptions and assumptions about nature and societyand energy and what is necessary for a good life need to change?
|
|
Leadership role model week
: Nelson Mandela serves as a leadership role model this week. Please take time to think about leadership behaviors you have observed in others in your life. What do the skills look like when masterful leaders successfully communicate, negotiate an..
|
|
Integrated transportation and distribution system
: How and why should inland ports become better utilized to improve the integrated transportation and distribution system? How does that impact the "hub and spoke "concept for the maritime industry?
|
|
Fixed costs of plant and equipment
: Our text tells us that the location of a facility is usually related to its capacity. Both fixed costs of plant and equipment and the transportation cost of moving goods play key roles in location decisions.
|