Marketing theories for assignment

Assignment Help Marketing Management
Reference no: EM13669765

Marketing Plan

Haigh's Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand.

You are now employed as a team of 3 - 4 (max.) marketing consultants to help design a Marketing Plan for them. However you will need to firstly understand the brand by performing a SWOT analysis and then designing the Marketing Mix (4P's). Lastly, it is very important that you are able to foresee or predict potential problems you might have with making or launching the product. As a team, you are required to pitch your marketing plan to your class. Haigh's Chocolate is looking for a creative, practical and fun marketing strategy!

Objectives of the Marketing Plan:

1) To build awareness for Haigh's Chocolate
2) To increase brand recognition for Haigh's Chocolate

The brief

There are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates! Your consulting firm is given the task of creating a product, or packaging its current range of products into a product especially for an occasion of your choice. For example, for Valentine's Day you may create a bouquet of Haigh's chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festival!

Your team can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside the box and create a product that is feasible for the brand!

Your report MUST also entail a product (chocolate)design and a poster.

You can use external images, or use software (e.g. Photoshop or Illustrator) to design your product. I you should choose to, you can also bring a prototype to your class for presentation.

Word count: 2500 - 3000 (+/- 10%) words

Mandatory

1) Application of theory: You will need to apply marketing theories for this assignment. You can refer to your textbook to help you to write the Marketing Plan. For specific guides on writing the marketing plan please refer to Chapter 2 of your textbook.

2) Presentation: You are required to present your Marketing Plan within your tutorial class to gauge feedback from your tutor and peers. This will help you to refine your plan for the written report.

3) Template: A report template has been provided on Moodle for this assignment. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly.

4) Referencing: You are expected to refer to external resources for theories, ideas or current trends. However, you will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will NEED to have at least 5 academic references for this assignment. Textbooksare not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as ProQuest, Emerald, Science Direct, and so on.

5) Formatting: 12pt, 1.5 spacing.

6) Images: You are allowed to design posters or images of the product (if applicable). You can also include images to help you illustrate your ideas. If there is insufficient space in the report, you can include in your Appendix.

Optional

You may choose to include an Appendix section. However it is not mandatory.

Verified Expert

Reference no: EM13669765

Questions Cloud

How much work does an elevator motor do to lift : How much work does an elevator motor do to lift a 1000 kg elevator a height of 100 m? How much power should the motor supply to do this in 50 s at constant speed?
Obtain what is the magnitude of the electric field : An electron is released from rest in a uniform electric field. Determine what is the magnitude of the electric field
A magnetic field is directed perpendicular to the plane : A magnetic field is directed perpendicular to the plane of the.15 m *30 m rectangular coil comprised of 120 loops of wire. To induce an average emf of -1.2 V in the coil, the magnetic field is increased from .1 T to 1.5 T through a time interval Δt. ..
Calculate what is the force exerted by the person : A person pushes a 10 kilogram box from rest and accelerates it to a speed of 4.0 m/s with a constant force. calculate what is the force exerted by the person
Marketing theories for assignment : Build awareness for Haigh's Chocolate and to increase brand recognition for Haigh's Chocolate - marketing theories for this assignment.
Create a makefile called makefile : Create a makefile called Makefile based on all the .cpp files in the current directory
An overhead electric power line carries a maximum current : An overhead electric power line carries a maximum current of 125 A. What is the magnitude of the maximum magnetic field at a point 4.50 m directly below the power line?
Determine how much work does it take to move a charge : Determine how much work does it take to move a charge of 16C from point C to point D where the voltage at point D is 11 V greater than the voltage at point C
Decide the length of a copper wire that has a resistance : Decide the length of a copper wire that has a resistance of .172Ω and cross-sectional area of 1*10^-4 m^2. The resistivity of copper is 1.72 * 10^-8 Ω*m.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Assume you are the administrator who made the presentation

at a recent strategic planning retreat of a 40-person multispecialty group the administrator made a presentation that

  Explain an example of vertical integration in your city or

find an example of vertical integration within your city or a city you know. are there any particular advantages to

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Describe organisational culture or leadership style amazn

Briefly trace the development and growth of Amazon.com from 1995 to the present through the application of corporate strategies - what types of strategies have these been?

  Explain baderman island enterprise technology solution

Explain Baderman Island enterprise technology solution and explain how prototyping will aid in improving the new system development process

  Discuss your overall impression of the companys financial

now that you have learned about the basic concepts and the need for marketing in todays changing environment select an

  Explain surf the web

Explain surf the web

  Describe the engineering functions that are present in the

graze is a uk based company that delivers natural food particulary fruits and vegetables to residental homes or

  This case study primarily deals with tata tearsquos

instructionsanswer the following questionsthis examination accounts for 60 of the course assessment. you are permitted

  Consider the concepts of utilitarianism egoism and social

we learned in earlier discussions that according to aristotle and bentham onersquos happiness was the highest goal.

  What is the global market segment

What is the global market segment? Pick a market that you know something about and describe the global segments for this market. Why is positioning an important tool for global companies?

  How might this situation have been different in the event

instructionsdirections be sure to make an electronic copy of your answer before submitting it to ashworth college for

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd