Marketing the core, List McDonald's Strengths, Weaknesses,

Marketing the core

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Reference no: EM131153100

List McDonald's Strengths, Weaknesses, Opportunities and Threats (SWOTs) and briefly explain each. For the Opportunities, please use the opportunities that are presented in Chapter 2 of "Marketing The Core" (6th Edition, Kerin & Hartley) - market penetration, market development, product development and diversification.

Please explain how you think McDonald's can use these opportunities for future growth strategies to maintain their #1 market share in the fast food industry. Discuss all four opportunities, but if you don't think an opportunity is advisable for McDonald's to pursue, state that and your reasoning. (Marketing)

Reference no: EM131153100

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