Marketing study about infinity model qx80

Assignment Help Term Paper
Reference no: EM131274203 , Length: 5000 Words

Course name: Marketing

Topic: Marketing study about Infinity model QX80

Increase Infiniti QX80 market share in UAE for big luxury SUV cars market by implementing market strategy for QX80 with main competitors.
Number of pages: 12-15 pages

Please consider on the report:
Statistics related to QX80 product with competitors in UAE

1 Cadillac Escalade
2 Lexus LX570
3 Infiniti QX80
4 Range Rover
5 Lincoln Navigators
? Market needs
? Market trends
? Market growth
Brand infinity Background globally, Middle east& specially in UAE
ii. Founded Date
iii. Brand Owner
iv. Availability in the Middle East
v. Market share globally
vi. QX80 lunched date


1. Product target?QX80/big SUV Luxury Car
vii. Features (check all features for QX80 from Infinity website for UAE)
viii. Infiniti QX80 Position inside Infiniti Brand
ix. Lunched date in Middle East
x. Others
2. Introduction about the 4 values "Economic, Functional, emotional & symbolic

3. Others...

C) Market Analysis:
1. Porter five forces ( Bargaining power of buyers , Bargaining power of supplier , threat of new entrance and threat of substitute & services and rivalry of existing competition )
3. Internal
i. SWOT for big luxury SUV cars in UAE Markets
2- External Analysis
3. Opportunities
4. Threats

3. Overview Market Analysis
i. Statistics related to Infiniti brand in UAE Market
1. Market Analysis "Size of the market, gaining or losing"
2. It should be parallel with players in the market, market share & Competitive Advantages
ii. Market Analysis by segmentation:
1. The need of the segment
2. What is the products in the market within the same product segment
a. QX80
b. LX570
c. Cadillac Escalate
d. Range Rover
e. Mercedes GL
3. Benefit
a. Passengers comfortability
b. Safety feature
c. Manufacturing warranty
d. brand
e. Others
4. User profile

iii. Competitive Landscape / Analysis

b. CA "Competitive Advantage
c. Vision, Mission &Values? Marketing objectives
E) Marketing Mix:
d. Positioning statement that the customers will recognize you according to it ("Ex: king of the desert / Imagination Luxury at desert ")
e. Tactics "CRM = Customer relation management"
i. Increase Market Share
ii. Increase product durability
iii. Boost customer base
iv. Track cost & value
v. Others
f. Elaborate CRM= Sales, Order, Support & Marketing.
g. Elaborate 4c's model (Customer, cost, communication & convince)
h. Proposed strategy including the 7 P's

4. Consumer purchasing behavior
5. Purchase/Response
6. Recommendations:

Verified Expert

The main concern of the assignment is to introduce a marketing plan for Infinity QX80. The main task of the assignment is to have a clear idea of the ways in which the product needs to be marketed. It is important to analyse the core competitors of the product, different ways of facing competition, ways of attracting customers and building a market. Infinity QX80 is originally a new name given to QX56 model and is a full sized sport utility vehicle. Some of the main competitors of Infinity QX80 are Cadillac Escalade, Lexus LX570, Infinity QX56, Range Rover and Lincoln Navigators. Basically this assignment deals with the studies related to the attractiveness and dynamics of the other vehicles in the same industry.

Reference no: EM131274203

The historical origins of mental health services

Discuss the historical origins of mental health services in the United States. Have students discuss how mental health services have changed in recent years. Ask students to d

Distribution of muscle fiber type and performance

Discuss the relationship between distribution of muscle fiber type and performance. How might exercise training modify or change a person's fiber-type distribution and descr

Write research paper that compare some aspect of life

Write Research Paper that compare some aspect of life or some institution as it has evolved through the years. You will take a topic (perhaps marriage, education, college li

Write an effective film paper

Write a Film Paper, use research as needed and adhere mainly to the description of a Film Paper.- The movie you will write for this paper is called "Thousand and One Journeys:

Write paper about one of most debated public policy issues

Write a research paper about One of the most debated public policy issues currently facing the nation is that of the "Individual Mandate" provision of the 2010 Patient Prote

Write a rsearch paper about robo-adviser

Write a rsearch paper about Robo-adviser. The paper should be eight pages. It is about the robo-adviser in Financial field, just the basic stuff, focus about the technology

Write clearly and concisely about terrorism and antiterroris

Use technology and information resources to research issues in Terrorism and Antiterrorism - Write clearly and concisely about terrorism and antiterrorism using proper writing

Write a paper on obesity

Write a paper about what normal operations of the system that has gone wrong with obesity. Then the effects of obesity and how does it cause the function of the human body to

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd