Marketing strategy implementation

Assignment Help Marketing Management
Reference no: EM131161423

Assignment 1: Marketing Strategy Implementation ?  Part I

You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higher-range-priced product categories with the primary focus on the lower-end. The department store chain has stores on the east coast, northern area, and the south with the locations in metropolitan cities. You have been tasked with shifting the marketing strategy from a focus on the lower-end products to the higher-end ones. Two key competitors will be Macy's and Nordstrom.

Write a six to eight (6-8) page paper in which you:

  1. Determine the marketing driven strategy that the company will take. Provide a rationale for your strategy.
  2. Distinguish the product-market boundaries. Provide a rationale for your strategy.
  3. Construct a marketing segmentation strategy. Provide a rationale for your strategy.
  4. Develop a customer relationship management strategy. Provide a rationale for your strategy.
  5. Generate a strategy for collecting information about potential customers. Provide a rationale for your strategy.
  6. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Explain the concept of strategic marketing.
  • Analyze markets, segments, and customer value to determine the best marketing strategy.
  • Analyze market-driven strategies as they relate to specific situations.
  • Analyze the parts of a market-driven program development.
  • Use technology and information resources to research issues in strategic marketing. 
  • Write clearly and concisely about strategic marketing using proper writing mechanics.

Reference no: EM131161423

What overall net interest position could be for companies

Prepare a proposal document for the banks managementand risk committee for approval outlining the solution with a diagram explaining how your solution would help address the

Discuss the special considerations for pitching a blogger

Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of

Explain steps ed should take to identify the training jane

Assess Ed's actions in working with Jane and explain if his actions have been fair and appropriate - Explain alternate steps Ed should take now in dealing with Jane and the si

Identify the firm and products you have selected to discuss

Identify the firm and products you have selected to discuss, There are many ways a firm could promote its products. Different firms approach the management of promotion (and

Describe at least three customer segments within the market

Identify and describe at least three customer segments (buyer groups) within the market in which your product resides. Discuss cultural elements that will need to be considere

Select an advertisement that appeals to you

Select an advertisement that appeals to you; include a link to the ad. Does the ad use emotional appeal or rational appeal? Explain how you determined this and why it works

Are you especially loyal to any one brand

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest fact

In what ways can region benefit when firms within exporting

Firms such as Vellus benefit significantly from exporting, but so do regions and countries. In what ways can a region or a country benefit when firms within them begin expor

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd