Reference no: EM132194569
Assessment Brief
For the final assessment you are to choose your own case study and describe and critique its Marketing. To choose the case study, pick a company, or even a not-for-profit organization. It may be the same organization that you chose for the interim, or it need not be. The organization you choose to analyze may be large or small, private or publically-quoted -- we put no bounds other than it must have a marketing activity.
Apply as many of the concepts covered in this module as you can. You may recall in summary the concepts you use, but do not spend long describing the concept - we need youto apply it. We are not going to list out the key concepts here, but we shall have a list of them against which we shall be grading your paper. Nevertheless, three key words will be "marketing", "management" and "sustainability". By not specifying here a long list of concepts, we hope to ensure that you have identified them and absorbed them!
Remember, we are looking neither for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module nor even a new marketing strategy for the chosen organization. Instead we are looking for application to a particular case of your choosing.
You would be well advised to use the following resources:
• The video on Writing Academic Papers
• The presentation on Guidelines on Writing the Assessments
• The short document on Notes about English
Overall we shall be marking as a function:
• Application of the concepts covered in the module (this will be subdivided into concepts covered)
• Citations and bibliography
• Quality as an essay
Attachment:- Marketing_Assignment.rar
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