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Suppose you are hired by the Suwanee River Management District to conduct marketing research to develop effective marketing strategies to promote Springs in the Suwannee and Santa Fe River Basin as tourism destination. You are given a budget of $15,000 and 2 months to conduct the marketing research. Please develop a detailed research plan that includes the purpose of the research and the plan of the research.
• What is your population of interest and why?
• What data collection methods would you choose and why? Note: one could also combine various forms of data collection methods. For example, one could combine an internet survey with focus group; onsite intercepts with mail survey, etc
• How many samples/observations you are expected to collect to represent the population of your interest? How do you ensure your sample is representative of the population of your interest?
In the past, Peter Kelle’s tire dealership in Baton Rouge sold an average of 1,000 radials each year. In the past 2 years, 200 and 250, respectively, were sold in fall, 350 and 300 in winter, 150 and 165 in spring, and 300 and 285 in summer. With a m..
Analyze the four elements of the integrated model of motivation to determine which element is the most essential to get right when motivating employees. Explain your rationale.
The MPS for product A calls for 100 units to be completed in week 4 and 200 units in week 7 (the lead time is 1 week). Spare part demand for Item B is 10 units per week.
Assume that hiring a general manager of operations was a good idea. What leadership style would be most effective in this position? Why? What leader behaviors did Brad Howser exhibit? How well do they fit the needs of the ad agency?
Depending on one's personal experience in obtaining health care, or one's view of the role of physicians in society, of law as a tool for social change, of the scope of medical ethics, or of the United States' place in the broader global community..
A cafeteria serving line has a coffee urn from which customers serve themselves. Arrivals at the urn follow a Poisson distribution at the rate of three per minute. In serving themselves, customers take about 15 seconds, exponentially distributed.
Think of Infosys' belief that employees should understand "algorithmic thinking." How would you manage people, set systems, and promote corporate culture to attain this goal?
The market yield on similar bonds is 8.8 percent. How many bonds must The App Store sell to raise the money it needs? (Assume semiannual compounding.)
What is the expected number of samples observed before the shift is detected? What is the probability of detecting this shift by the second sample after the shift has occurred?
Companies that do business with customers in developing nations that lack access to hard currencies are likely to make extensive use of:
Why does Rawls think that people choosing principles of justice behind a ‘veil of ignorance’ would choose his principles and not libertarian (free market) principles or a principle requiring perfect equality?
Executive salaries have been shown to be more closely correlated to the size of the firm than to its profitability. Discuss those statements, being sure (1) to discuss the interrelationships among cost of capital, investment opportunities, and new in..
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