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Assignment: Business Environment and Marketing Research
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing.
Section - Market Research & Targeting
Research Methods & Data MiningMarket Research Process
B2C vs. B2BConsumer Decision Making ProcessFactors Affecting B2C and B2B consumer behavior
Market Segmentation ConceptsSegmentation ProcessSegmentation Strategies
Determine the direct impact of marketing for the health care provider you selected and Outline a strategy for the health care providere you selected to determine the utilizat
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Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall objectives. monitor and
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chose
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