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Marketing Research and the Promotion of Customer Loyalty
Marketing research is a valuable resource that guides organizations' decision making. As noted in the Learning Resources, research is used to help organizations identify consumers' needs and concerns and then develop marketing strategies to address them.
For this Application Assignment, you will evaluate elements of marketing research related to a particular scenario. Also in this Application, you will consider the difference between customer satisfaction and customer loyalty and examine approaches to promote customer retention.
Prepare for this Application as follows:
Then write a 2- to 3-page paper that addresses the following:
1. Explain how E-commerce differs from E-business 2. Discuss the concept of outsourcing and show its applicability to modern firms
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