Marketing program for a new product line

Assignment Help Operation Management

Reference no: EM131230429

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

a. Generation X

b. Millennials

c. Echo Boomers

d. Silent Generation

e. Lost Generation

Reference no: EM131230429

Questions Cloud

Research noncompete agreements : Research noncompete agreements in Internet related jobs and discuss whether these agreements make sense given the inherent nature of the Internet, and should be enforced, or should be prohibited.

Use of targeted advertising messages by marketers : Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?

Security measures suf?cient to comply with its obligations : Assessing how much a company is legally obligated to invest in cybersecurity remains a challenge. Since there is no such thing as perfect security (i.e., there is always more that you can do), resolving these questions can signi?cantly affect cost. W..

Describe a hypothetical situation : Describe an incident from your own experience or even from a movie you saw where "High Context" intersected with "Low Context." Otherwise, pick a country off of Exhibit 4-4 from the High context section (ie. Japan, Middle East) and then a country fro..

Marketing program for a new product line : Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most like..

Develop and implement an e-commerce strategy : Best Products, Inc., hires Cole to develop and implement an e-commerce strategy for marketing Best's products. Cole signs a contract that includes a clause prohibiting him from competing with Best during and after the employment. what is the most im..

Methods for peacefully resolving a negotiation impasse : Generally why do both management and the union favor no-strike, no-lockout provisions? Discuss commonly used methods for peacefully resolving a negotiation impasse, and explain the advantages and disadvantages of each.

What issues may the product encounter within the network : List the ethical issues that the product, based on the pricing strategy, may need to hurdle within the marketplace, e.g., premium pricing strategy. What is the distribution model that the product will employ (wholesaler, distributor, or franchise) an..

Communication style differences : You are a U.S. Business person, you are traveling to Japan to make an offer to buy an automobile facility in Tokyo. Pick 1 or more communication style differences and discuss what you would have to do differently facing a Japanese Business person.

User Account

All Pages