Marketing plan on ecigarettes marketing versus public health

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Reference no: EM131148976

E-Cigarettes: Marketing Versus Public Health

In a 13- to 15-page marketing plan, address the following:
• State assumptions
• Gather initial information
• Audit the market
• Determine the marketing strategy and business communication standards to be used
• Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
• Set marketing goals and objectives
• Describe any benchmarks from other competitors or industries
• Prioritize marketing objectives
• Specify marketing actions
• Explain any global marketing issues in the marketing plan
• Specify any limitations to implementing the plan

Attachment:- E-Cigarettes Marketing Versus Public Health.rar

Reference no: EM131148976

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