Marketing plan - create a new product
Course:- Marketing Management
Reference No.:- EM1376

Assignment Help
Assignment Help >> Marketing Management


Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy." 

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.


Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.  

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
You own a house that costs $200,000 to build. You buy a $15,000 insurance policy to compensate you for damage to the house. The deductible is $25,000 (if your house suffers $4
Based on the example in the notes/class, how might you price this product in the market (per month)? What is the critical piece of information that you need to know about lo
It's important for an international manager to understand the labor relations practices among different countries since it's so diverse. Create a strategy to prevent those l
What is the probability that this opportunity could occur? What is the impact? What are the risks (adverse effect) that are introduced by this change in plans? How will you co
Being that the two sets of employees came from different regions (i.e., Miami and Trinidad), explain the role of national culture in understanding the organizational culture
With the increasing use of digital payments and the decreasing use of cash payments, enhanced digital security and tracking of financial transactions have become significant
For each of the companies, describe their USP - Unique Selling Proposition. What do they do differently? Why does someone buy their product and not those of the competition?
J.D. Power and Associates (www.jdpower.com) is a well-known research company specializing in the measurement of product quality and customer satisfaction. Explore their webs