Marketing plan - create a new product

Course:- Marketing Management
Reference No.:- EM1376

Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site

Assignment Help >> Marketing Management

Question:

Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy."

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.

TASK:

Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.

Put your comment

Minimize

Ask Question & Get Answers from Experts

Let's Start Now

Browse some more (Marketing Management) Materials

Critical analysis of fundamental assumptions Show the Strategic Square, properly representing each lipstick brand in the square and determine the strategy that you believe that each competitor should pursue in the Polis	Prepare a case study of an ecommerce business in which you For this task you will prepare a case study of an eCommerce business in which you identify a gap, and then propose an innovation to potentially improve the eBusiness.This inno
Theory and techniques of company and product Achieve an understanding of the theory and techniques of company and product/service pricing. Apply a framework based on concepts drawn from cognitive psychology, consumer beh	Identify and explain the fallacies in the advertisement Find an advertisement (print, online, the radio, or on television) that uses at least two of the fallacies from the unit. Explain what you have seen and/or heard. Provide a
Describe the product and elements of its packaging Choose any product you like. In this assignment, your goals are to describe the product and elements of its packaging. Your assignment must also include two (2) images of th	Calculate the payback and the net present value A manufacturing company is thinking of launching a new product The company expects to sell 950,000 of the new product in the first and 1,500,000 each yr thereafter. Calculat
Environmental situation and established Now that you've analyzed the environmental situation and established who is in the target market, it is time for product development. The new product is mobile phones. Produ	Explain supply chain management Consider an organization that you know of with a well-known supply chain and overall strategy. You will describe how the supply chain strategy supports the overall strategy

Submit Homework/Assignment

Get quote & make Payment

Get Solution

Academics

Business Studies

Featured

We accept

Follow Us |