Marketing plan - create a new product

Course:- Marketing Management
Reference No.:- EM1376

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Question:

Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy."

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.

TASK:

Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.

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