Assignment Help >> Marketing Management
Question:
Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy."
Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.
TASK:
Competitive Analysisa.
a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?
b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition
c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.