+1-415-670-9189
info@expertsmind.com
Marketing plan - create a new product
Course:- Marketing Management
Reference No.:- EM1376




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Question: 

Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy." 

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.

TASK:

Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.  




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Imagine yourself as small business owner who uses e-commerce. What happens if the dollar increases in value (relative to other currencies)? What happens if the dollar decrea
Provide a summary of the psychological process that you're describing. Discuss your intent to continue that purchase (or note if you decided to change your purchase pattern an
Describe the organization's background, industry, and product or service. Describe, in detail, the product or service. Prepare the SWOT analysis of the organization and offeri
Show data in a visual manner that supports your claim. -- develop a pivot chart or graph to help visualize the result. Label inputs and outputs in the graph appropriately
Describe your brand's primary channel of distribution. Is your organization a producer, merchant wholesaler, retailer, agent, or broker? Why does this type of channel work
Social media sites and apps are increasingly utilizing (and providing to others such as "friends") consumer information that many might consider private, including a person's
Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chose