Marketing plan - create a new product

Course:- Marketing Management
Reference No.:- EM1376

Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site

Assignment Help >> Marketing Management

Question:

Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy."

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.

TASK:

Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.

Put your comment

Minimize

Ask Question & Get Answers from Experts

Let's Start Now

Browse some more (Marketing Management) Materials

What additional branding and marketing tools were used Discuss the importance of the Olympic committee maintaining a wholesome image versus the commercialized event it could become. How does positioning and branding relate to th	Explain the internal environment for reatilers industry Analysis of Internal Environment for reatilers industry which includes Resources, Capabilities, Core competencies, Sustainable competitive advantage and Value Chain Analysis.
Compare and contrast various types of market research Compare and contrast Business to Business and Business to Consumer buying behaviors. How are they similar? How are they different? Compare and contrast various types of marke	What does integrating cultural diversity in workplace mean Over the past several weeks, you have studied numerous perspectives on the current issues involved in understanding cultural diversity in the workplace. In this final module
Prepare a segmented income statement in good format Prepare a segmented income statement in good format. Compute the number of performances required to break even for each concert. These are separate computations for each dan	International market selection and market entry Finding current and accurate information about overseas markets can be difficult and time consuming. What sources would you use if you were a manager researching internation
Determine the most effective advertising medium for company Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chose	Was the contract binding Cresheim claimed that the oral contract was not binding because the contract was not in writing and the letter referring to the contract was not a contract but only a letter

Submit Homework/Assignment

Get quote & make Payment

Get Solution

Academics

Business Studies

Featured

We accept

Follow Us |