+1-415-670-9189
info@expertsmind.com
Marketing plan - create a new product
Course:- Marketing Management
Reference No.:- EM1376




Assignment Help
Assignment Help >> Marketing Management

Question: 

Our goal in marketing class is to create a new product and we have chosen "heated insoles using kinetic energy." 

Heated insoles are what you put inside your shoes to keep your feet warm during cold weather.

TASK:

Competitive Analysisa.

a. Identify the current and prospective competitors - how many are there; how big are they (in total sales dollars); what is their relative strength (market share) in the marketplace?

b. Describe the structure of the industry or market e.g. monopoly, oligopoly, monopolistic competition

c. Identify substitute products and/or processes d. Identify competitive barriers to overcome.  




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Which inter-cultural issues noted in the Country Insights database help to explain differences (if any) in Temporal Orientation among the four countries? What are some of th
Most of us have favorite brands of products that we wouldn't swap for any other. Given what we now know about why we buy what we buy, what do your favorite brands say about
What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the q
Please explain these four concepts a little more in depth: odd-even pricing, prestige pricing, price bundling, and captive pricing. Give an example of each. Also, are there
Target market/segment characteristics- Identify the target markets both domestic and international into Sydney. What are specific characteristics of the target market for this
Question 1:  Chapter 3 discusses the environmental forces that affect the success of a product.  Select a product.  Tell me the name of the product - be specific by using a br
How did his/her senses play a role in their shopping experience? What physical obstacles to shopping did you observe? How do you think the experience provided by that retail
Evaluate the importance of a company having a robust information management system strategy. Recommend two (2) actions that a company may take in order to protect its inform