+1-415-670-9189
info@expertsmind.com
Marketing plan
Course:- Marketing Management
Length: 20
Reference No.:- EM1354




Assignment Help
Assignment Help >> Marketing Management

Prepare a brief (2-3 paragraphs) description of the product (existing or new) which will be the focus of the individual marketing plan assignment. The write-up is to include at minimum, the company name, description of the product, a brief strategic mission statement (mission, vision and values of the company) and why the student proposes the product for the individual marketing plan assignment.

2) Market segmentation and product positioning

Required to prepare a 4-5 page research plan to support introducing the product and service for Your Marketing Plan to the U. S market. In addition to stating your marketing objectives, the student is required to

1)      Identify the marketing segment for the  product

2)      Product and explain why this segment was selected.

3)      Discuss the target market and why these customers will be targeted.

4)       Conduct a SWOT analysis for the company.

5)       Describe the market position for your product and service

Support your recommendation with at least 2 reference sources that discuss the nature of the product use of market research methods related to the product.

3) Marketing strategy for products. This activity is part of the marketing plan. Prepare a 4-5 page report addressing the following:

!) Discuss the type of product the company will offer and identify its primary characteristics.

2) Discuss the product branding strategy.

3) Discuss how the product fits within a product line and the depth and breadth of the line.

4) Explain how the product and target market strategies fit with the organizational strategy.

Use at least 2 references to support the discussion on the product, product characteristics.

 

      4)     Pricing Strategy and Channel Distribution.

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following.

1)      Determine and discuss a pricing strategy (penetration or skimming).

2)       Determine and discuss pricing tactics( product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product

3)       Identify any legal and ethical issues related to the pricing tactics.

4)      Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.

5)      Discuss how the distribution strategy fits the product /service, target market and overall marketing objectives for the company.

Use at least 2 references to support the discussion on the marketing pricing objectives and product distribution.

5        Integrated Marketing Communication (IMC  and customer Satisfaction strategy.

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following;

1)      Discuss the company's advertising strategy and how it aligns with its marketing goals.

2)       Discuss how the effectiveness of the advertising will be measured.

3)      Discuss the promotional strategies that may used in addition to advertising.

4)      Develop an approach to measuring customer satisfaction with your company's product/service.

5)      Discuss how gaps in customer expectation and experiences will be addressed

Use at 2 references to support the discussion on the integrative marketing and customer satisfaction strategy.

6.      Enhancing the marketing plan.

1)      Discuss the company's competitors and strengths and weakness of each.

2)      Discuss how you plan to differentiate your company from the closest competitor.

3)      Discuss the company's intention to be a leader or follower within the industry.

4)      Assess the macro-environmental issues (legal, technological, social and economic) trends with which your business must content.

5)      Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.

Use at least 2 references to support the discussion on enhancing the marketing plan.

Keywords

 marketing

 marketing plan 

marketing plan for a new product, how prepare marketing plan

how to prepare marketing plan for a new product

how to prepare marketing plan for existing product

Individual marketing plan approval




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
You are a marketing consultant hired to create a sustainable marketing plan for an organisation of your choice. This assignment addresses the first part of that i.e. your ab
Use the library, Internet, and all available resources to research writing tips and format guidelines for business communication of this purpose. Be sure to use proper gramm
Identify/ create/ build a Marketing Mix for this product as it is today - Discuss any potential ethical or social responsible issues that could arise from the marketing of thi
Explain how air pollution is an example of market failure. Give an example of how each of the four remedies for market failure listed in Subsection 10.2.2 might be applied t
Select and analyze an article on this case. What is the purpose of a firm testing DNA? Give your opinion of whether this is ethical or legal? Do you agree or disagree with i
New Product Development and the Product Life Cycle, Determine the primary way in which you would convey the advantage of your company's product versus the top retailers in th
Consider the last time you bought a computer or mobile device for accessing the Internet. What were the major factors that influenced your behaviour as you moved through the
A SWOT analysis is a key component in creating a Marketing Plan. Please conduct a SWOT analysis for ONE of the following retail companies: LL Bean, Sears, Neiman Marcus, Bes