+1-415-670-9189
info@expertsmind.com
Marketing plan
Course:- Marketing Management
Length: 20
Reference No.:- EM1354




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Prepare a brief (2-3 paragraphs) description of the product (existing or new) which will be the focus of the individual marketing plan assignment. The write-up is to include at minimum, the company name, description of the product, a brief strategic mission statement (mission, vision and values of the company) and why the student proposes the product for the individual marketing plan assignment.

2) Market segmentation and product positioning

Required to prepare a 4-5 page research plan to support introducing the product and service for Your Marketing Plan to the U. S market. In addition to stating your marketing objectives, the student is required to

1)      Identify the marketing segment for the  product

2)      Product and explain why this segment was selected.

3)      Discuss the target market and why these customers will be targeted.

4)       Conduct a SWOT analysis for the company.

5)       Describe the market position for your product and service

Support your recommendation with at least 2 reference sources that discuss the nature of the product use of market research methods related to the product.

3) Marketing strategy for products. This activity is part of the marketing plan. Prepare a 4-5 page report addressing the following:

!) Discuss the type of product the company will offer and identify its primary characteristics.

2) Discuss the product branding strategy.

3) Discuss how the product fits within a product line and the depth and breadth of the line.

4) Explain how the product and target market strategies fit with the organizational strategy.

Use at least 2 references to support the discussion on the product, product characteristics.

 

      4)     Pricing Strategy and Channel Distribution.

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following.

1)      Determine and discuss a pricing strategy (penetration or skimming).

2)       Determine and discuss pricing tactics( product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product

3)       Identify any legal and ethical issues related to the pricing tactics.

4)      Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.

5)      Discuss how the distribution strategy fits the product /service, target market and overall marketing objectives for the company.

Use at least 2 references to support the discussion on the marketing pricing objectives and product distribution.

5        Integrated Marketing Communication (IMC  and customer Satisfaction strategy.

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following;

1)      Discuss the company's advertising strategy and how it aligns with its marketing goals.

2)       Discuss how the effectiveness of the advertising will be measured.

3)      Discuss the promotional strategies that may used in addition to advertising.

4)      Develop an approach to measuring customer satisfaction with your company's product/service.

5)      Discuss how gaps in customer expectation and experiences will be addressed

Use at 2 references to support the discussion on the integrative marketing and customer satisfaction strategy.

6.      Enhancing the marketing plan.

1)      Discuss the company's competitors and strengths and weakness of each.

2)      Discuss how you plan to differentiate your company from the closest competitor.

3)      Discuss the company's intention to be a leader or follower within the industry.

4)      Assess the macro-environmental issues (legal, technological, social and economic) trends with which your business must content.

5)      Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.

Use at least 2 references to support the discussion on enhancing the marketing plan.

Keywords

 marketing

 marketing plan 

marketing plan for a new product, how prepare marketing plan

how to prepare marketing plan for a new product

how to prepare marketing plan for existing product

Individual marketing plan approval




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Explain The solution to office automation and group collaboration software and what office automation and group collaboration software is used in retail organizations
• At least two comprehensive definitions of consumer buyer behaviour. • Discuss in detail how culture influences buyer behaviour. This section must refer and include relevant
Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business
Explain how the packaging you will use for your product or service will add value. Analyze the appropriate pricing strategy for your product or service and the price you will
The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product kn
Fill out the form below. Write a 500 word essay about how your physical limitation(s) has/have presented challenge(s) and how you worked to persevere despite them. Describe
Write up on the effectiveness of each ad (graded for critical effect as well as writing mechanics) Effectiveness of re-designed ad and written rationale supporting the redes
Case study on coca cola India from the text book Corporate communication by Paul Argenti - History reveal that companies with the strongest brands, most proactive policies of