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PowerPoint Presentation:
You are the chief marketing officer for a large international organization that provides service to over 25,000 retail outlets. Management wants to improve sales by increasing business with existing customers and getting new customers as well. You feel that the best way to do this is to start by providing your field staff with new laptops and software.
Your assignment is to develop a PowerPoint presentation that you will give to the Board of Directors of your Corporation to justify spending approximately $100,000 on this program. Your presentation should cover at least the following key points - showing all the new program will either save money or increase revenues:
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