Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Harry McBeefy has been working for a sports shoe manufacturer. However, his passion is weight lifting, and he wants to buy a weight lifting gymnasium business. Harry thinks the two businesses (sports shoes and weight lifting gymnasium) should be very similar as far as marketing is concerned: – "people are people after all", and both industries relate to fitness. As a marketer however, you know that there are fundamental differences between services and goods.
a) Briefly describe the FOUR key characteristics of services to Harry.
b) Give examples from the sports shoe and gym industries to illustrate how the four characteristics of services make the marketing of services very different from physical goods.
You know that marketers can use the framework of 'three levels of product' to help with analysis and planning for products and services.
c) Briefly explain each of the three levels.
d) Outline how each level can be applied to a weight lifting gym.
Hopewell Hospital is trying to reduce costs yet improve patient and medical services. A hospital pharmacy, a primary process, uses two types of medications-fluids such as intravenous liquids and pharmaceuticals such as pills. Draw the process flowcha..
Lets review who the key stakeholders are. You may recall from week 2 of our course, the key stakeholders are the project sponsor and the project team. In some cases, customers or the general public may be a key stakeholder. As we begin this discussio..
Create a one-page memo interpreting the perspectives of act nonconsequentialist, act utilitarian, the rule nonconsequentialist and the rule utilitarian
What are the limitations of disparate impact statistics as indicators of potential staffing discrimination?
Give me an example of a time you managed numerous responsibilities. How did you handle that?
The Department of Defense(DOD) has a record of both successful projects and failed projects. Discusswhen a project is, at any organization, considered successful and when it isconsidered a failure. What are the potential causes of a project's failure..
What characteristics make an organization a team-based organization? What leadership styles are used within that organization?
Describe how one effectively employs high involvement management in the creation of operational excellence?
Choose the ethical theory that you think provides the best guidance for living an ethical life and illustrate your understanding of this theory by analyzing a concrete example of an ethical dilemma.
Provide a detailed description of how you would apply these risk responses, including how these responses fit in strategically with the organization.
In an organization who should own the customer relationship? What does that mean?
The decisions made based on the EMVs of different alternatives are considered rational
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd