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Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets. Write a six to eight (6-8) page paper in which you:
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Discuss how the organization absorbed the innovation in terms of processes, procedures, policies and technologies (about 300 words). Identify issues/problems encountered in terms of organizational aspects.
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Review essential elements of leadership in the context of change and show how metrics can be used to evaluate the effectiveness of leadership in the context of change.
On the AtekPC case: Were small steps building on small success going to get the job done fast enough?
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