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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Identify at least 3 key characteristics that are required for the sales reps for your selected company. Discuss how this would impact training of the sales representatives
Discuss implementing Marketing Mix and allocated resources into the strategy plan. Provide a comprehensive discussion regarding the importances of creating value for the EWC.
Describe how probability samples differ from nonprobability samples, and discuss the advantages, disadvantages and uses of both. What is meant by the terms accuracy of a sampl
Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. Does a viable market exist fo
With regard to developing a service recovery program, (1) discuss failure attributions and recovery strategy selection, (2) provide an example of how the two are interrelate
Now let's say the returns of opportunities A and B are highly correlated with the market as a whole but those of opportunity C have a very low correlation with the overall m
Webber Technologies is an emerging manufacturer of 3.5 inch diagonal touch screens for mobile communication devices/media players. 2011 industry sales were reported at 17.61 m
Find a recent article (less than 1 year old) that addresses a marketing topic related to the material covered in this class. Write your opinion about the article and identify
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