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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Case studies are an important learning strategy in business classes. They give an opportunity to look at events that have happened in industry and business over a number of
If you were to start up a home and office cleaning business in virginia, research competitors and start up costs. How do you intend to market the business to gain your fair ma
What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and disc
Introduce the issue - what product/strore are you analyzing, what are the problems that clothing stores faces? Analyze the issue: Possible Target Markets. Evaluate the Alterna
One example of how shadows can be used to generate art was by Etienne de Silhouette who used to trace people's silhouettes (hence the name). His big problem was that the sma
How are focus group participants recruited, and what is a common problem associated with this recruitment?- Should the members of a focus group be similar or dissimilar? Why?
Briefly explain ways you might involve your target audience in the public health campaign. Briefly describe two ways you will promote public relations with your target audienc
Class, what should be the ethical responsibility of the marketer any time they want to bring forward a product or service? Given your response, are you seeing what you have
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