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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
What is the form of the company's channel relationships? Are there any ecommercerelationships? What does the company do to build relations with their customers and their sup
Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include, but are not limited to, advertising tr
Marketing in Action Case - Real Choices at Subaru- What is the decision facing Subaru? What factors are important in understanding this decision situation? What are the altern
What is the single most important factor that you have learned about Marketing? If it's not a single thing, then discuss what this knowledge can do for you in the business wor
Define positive sum competition and describe three characteristics of this form of organization that create value for the customer The Product Life Cycle does not help when
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service
Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-
Please write an analysis report to provide advices to this Chinese client. In this report, you should answer the following questions: Should the company enter the U.S. tablet
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