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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Ritzer argues that with McDonaldization, technologies, including "machines and tools, materials, skills, knowledge, rules, regulations, procedures, and techniques" (p. 89),
Create a marketing plan for McDonald's McCafe drinks which i need information on advertising, Plubic Relations, The methods you use will measure the success of your plan
Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC pl
How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald's eliminate Ronal
Explain Economics and Entrepreneurship in Social Change and Explain how economics and entrepreneurship may be effectively and creatively employed as tools of social change
Read the case "Never Stay Here! The Power of Negative Online Reviews". Please answer the questions at the end of the case. Incorporate at least two outside sources into your a
From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product
Explain Entrepreneurial Perspective and Formulate and justify three criteria to use when making the choice between narrow-scope and broad-scope market strategies for an esta
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