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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Develop the company's branding, pricing, and distribution strategy - Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' majo
Does your chosen company have a brand name and brand mark? If not, design both. - Is strong branding more or less important in an Internet environment? Why? What makes brandin
For your Final Paper, you will analyze the role of managerial accounting in two parts. Part I will provide a general overview of managerial accounting. Part II will provide
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning
Donnie works for marketing department of the cable TV network Lasso, a country channel whose main programming is rodeo. Recently, the marketing department has conducted re
Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). Identif
Identify the stakeholders, and describe how stakeholders' analysis has assisted in a smooth management of the project. Analyze the Work Breakdown Structure (WBS) created, alon
Your task in this assessment is to analyse a case study in pairs that provides a critique of the issues in the case. It should be approximately 3,000-3,500 words in length.
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