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Question 1:
1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Question 2:
Cultural impacts:
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
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What factors related to the quality and relevance of KMS (Alavi&Leidner)? For example the reliability and trust?updates and modifications?
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The United States will need 600 million immigrants between now and 2050 to keep the worker/retiree ratio from falling. What does this mean for our future planning efforts in the marketing arena?
directions carefully read through the following case study and answer all of the case study questions. include
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How do the critical success factors for Donnelly's traditional printing business compare with those for on-demand digital printing? How did these differences shape the agenda and tasks of Rory Cowan? Is this disruptive?
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for this assignment you will do a significant portion of work in ms excel and import it into an ms word document for
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