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1. What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
2. Select a retailer and calculate how much you are worth to that retailer if you continue to shop there for the rest of your life (your customer lifetime value). What factors should you consider when deriving an estimate of your lifetime value to a retailer? How can a retailer increase your lifetime value?
3. Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.
Explain how cultural environment impacts the marketing of any one of the following products: clothing, software, music recording.
Need, want, demand:
What is the difference between a need, a want and a demand? Describe the need versus the want for the following products: Gatorade, Nike, iPod.
Increasingly companies' marketing and public relations activities, and their reports are highlighting their environmental and social activities and goals. A number of commenta
Locate an online example of a recent news release in which a company announces good news, such as a new product, a notable executive hire, an expansion, strong financial res
When risks are realized it might be necessary to implement a contingency plan. Explain what a contingency plan is and explain the important aspects of contingency plan devel
One concern raised by critics of utilitarianism is that harm to individuals becomes acceptable if the good done to others ultimately outweighs the bad. Another concern is th
Produce a team-agreed amalgamation of the individual marketing plans to be presented via a PowerPoint presentation. This should take the form of an imagined face-to-face ‘pi
Explain why integrated technology has improved the ability to manage supply chains. Who needs to be involved in decisions as they pertain to technology acquisition for supply
Examine the four strategic components for that product, and determine the life cycle stage introduction, growth, maturity, or decline that the selected company is in currentl
As shown in the figure, a small particle of charge q= -7.0 x 10-6C and mass m= 3.1 x 10-12kg has velocity vo= 11.2 x 103m/s as it enters a region of uniform magnetic field. T
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