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(From Marketing Management Knowledge and Skills 11 Edition book) RedBull Case Analysis:
Why did the first U.K. launch go awry?
What changes were made for the U.S. market? Should other changes be considered?
Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend? Why?
What should Red Bull’s competitors do? Coke? Pepsi? Anheuser-Busch?
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Suppose you work for a business that runs a fleet of cars the sales personnel use. The fleet consists of 30 Toyota Camry sedans. All the expenses (insurance, registration, fuel, maintenance, and repairs) are paid by the firm. Are there any agency cos..
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