Marketing management both an art and a science

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How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? 
Why are the production concept, product concept, and selling concept of limited use for conducting business operations today? 

Reference no: EM13195731

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Marketing management both an art and a science : How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today?  Why are the production concept, product concept, and selling concept of limited use for conducting business operations today..
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