Marketing idea into a product design proposal

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Reference no: EM13938123

As a Design Engineer working for the Bahrain Design Company. You are assigned to follow the design stages, in order to develop a marketing idea into a product design proposal.

The required product is "A device that will hold an A4 paper upright while standing on a desk, so that a computer user can type from it".

Task 1: (This task provides evidence for grading criteria P1 and D2 and for U,S,G,E grade at Distinction level)

Identify the potential market demand for this product, using a minimum of two different techniques.

Learner shows independence in planning, collecting, processing and presenting marketing information.

Task 2: (This task provides evidence for grading criteria P2)

Describe the key function(s) of the product (what it must do), in a list of short, direct statements.

Task 3: (This task provides evidence for grading criteria P3 and U,S, G,E grade at Pass level)

Produce a PDS (Product Design Specification) for the product (what it must do and be), containing between 15 and 20 categories.

Task 4: (This task provides evidence for grading criteria P4)

Briefly demonstrate that the PDS in Task 3 is in agreement with the marketing information obtained for Task 1.

Task 5: (This task provides evidence for grading criteria P5)

List a minimum of 6 important criteria that should be considered, with a short explanation of why each criteria is important, in order to compare different design concepts for the product.

Task 6: (This task provides evidence for grading criteria P6)

Produce three different design concepts which meet the requirements of the PDS in Task 3. Show your concepts clearly, using hand-sketches plus appropriate notes.

Task 7: (This task provides evidence for grading criteria P7)

Using any suitable evaluation method and the criteria listed in Task 6, select one of the concepts in Task 6 for your final design.

Task 8: (This task provides evidence for grading criteria P8)

Develop your chosen concept into a final design solution, including technical drawings (by hand or using CAD) and use a checklist to ensure that the design complies with the PDS in Task 3.

Task 9: (This task provides evidence for grading criteria P9 and M3)

Present your assignment work as a written report. The report should be neat and clear, and include: title page, index, introduction, Tasks 1-8 (in order, with appropriate headings), references used.

To obtain M3: The information in the design report is clear in meaning, positive and eye catching, appealing to decision makers, marketing personnel and potential customers.

Reference no: EM13938123

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