Marketing healthcare services to mature healthcare consumer

Assignment Help Operation Management

Reference no: EM132183119

The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

Read the following two articles:

Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23.

Click here to read the article.

Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17.

Click here to read the article.

NOTE: You will draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.

Explain which proposal best supports the marketing opportunities outlined by the firm's CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted?

Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following: The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy. What recommendations you would make to the CEO concerning the two proposals.

Reference no: EM132183119

Questions Cloud

What is the average unit cost of the order : Suppose Company X decides to buy 8,000 units from Supplier A. What is the average unit cost of the order?

Different commercialization processes in the marketplace : There are many different commercialization processes in the marketplace, some proprietary, and some open access.

Is emotional intelligence just another word for maturity : Is Emotional Intelligence just another word for Maturity?

What is the firm inventory turnover : What is the firm’s inventory turnover? What is the weeks-of-supply?

Marketing healthcare services to mature healthcare consumer : Marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

About the basic strategy presented for critical thinking : Describe critical thinking in your own words. Was there anything about the basic strategy presented for critical thinking you found surprising?

Some degree of conversation at the community level : The “All inclusive concept” and the growth of casinos has often generated some degree of conversation at the community level?

The complexity of integrating mechanisms : What is the match between the complexity of differentiation and the complexity of the integrating mechanisms that are used?

How differentiated is your organization : How differentiated is your organization? Is it simple or complex? List the major roles, functions, or departments in your organization.

User Account

All Pages