Marketing healthcare services to international consumer

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Reference no: EM131275435

CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. Read the following two articles: • Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article. • Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12%u201317. Click here to read the article. Compile two marketing proposals based on the marketing strategies outlined inWeek 2 assignment. Would either of the two marketing opportunities compliment the marketing strategy expressed in your proposal? Submit a 6- to 7- page Microsoft Word document detailing your views about including either, both, or neither of the two proposals in your marketing proposal. Specifically address the following: 1. The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. 2. How either or both of the opportunities compliment or conflict with the organization%u 2019s current marketing strategy. 3. What recommendations you would make to the CEO concerning the two proposals

Reference no: EM131275435

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