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Marketing Ethics - Lilly for Target: The Lilly Pulitzer brand of brightly colored dresses and resort themed designer items is the uniform of the preppy, Palm Beach set. Indeed, only select young women belonging to certain sororities in certain communities are allowed discounts on the $100 to $500 items. But Target created a buying frenzy by debuting its Lilly for Target collection in April 2015. Target's Pulitzer line was composed of 250 items, such as Lilly dresses at $40, which sold out within minutes of launch, crashed the store's Website, and created a firestorm of negative online comments from customers. The long lines outside stores caused one manager to name the event "Preppy Black Friday," likening it to the frenzid shopping day after Thanksgiving known as Black Friday. Most shoppers went home empty handed because others scooped up as much as they could, emptying the racks within minutes. Items then sold on ebay for much higher prices. This type of launch is not new for Target. In 2011, the retailer launched a line of Missouri items proced at $30 to $40. Missouri's distinctive zigzag and geometric-patterned knitwear, shoes, and houseware items normally sell for hundreds of dollars at Retailers such as Bloomingdale's and Saks Fifth Avenue. During the Missouri event, shoppers grabbed goods by the armload, even poaching items from shoppers' carts. While some shoppers went away happy, many were not. In both merchandise promotions, Target officials announced the soldout items would not be replenished. Is it ethical for retailers to create a promotion but not have a sufficient merchandise for all shoppers who want to buy the items? Is it smart for Target to create such shopping frenzies even though some customers are dissatisfied? Why or Why not?
Garden Variety Flower Shop uses 670 clay pots a month. The pots are purchased at $2.40 each. Annual carrying costs per pot are estimated to be 10 percent of cost, and ordering costs are $10 per order. The manager has been using an order size of 2,000..
Corporation Influence on elections: You have been elected to the U.S. Congress. Congress is considering whether to regulate the influence of corporations on elections and the law-making process due to lobbying and especially since court decisions suc..
organizational structure how to write a scope of work based on being a manager incharge of quality control reporting systems in getting merchandise to end user /consumers
Compare and contrast job design approaches and their relevance to an employee’s job performance. Identify and discuss the five core job characteristics in the Job Characteristics Model, and describe the three strategies for improving employee motivat..
What is a 3PL provider (give an example) and what role does one play in the movement of goods? What is product position? What functions do perceptual positioning maps serve? Give an example of a time when you encountered bias, or overcame your own.
Research and select 1 article about ethical concerns in research studies from the library. The article can be on any subject and should explore the idea of why ethics is so important in research. Complete the following steps:
Using the internet, look up one freight forwarder and briefly describe its freight forwarding capabilities (do not use the same firm you examined in the previous module). Select a major trucking firm or railroad and describe its international multimo..
Is the grievance process an effective means of dispute resolution in both union and non-union situations? What are the goals of the grievance process?
Prepare a quality plan for your current organization (or an organization where you would like to work.) Explain the process you used to research this organization's quality plan.
A company manufactures a product using two machine cells. Each cell has a design capacity of 250 units per day and an effective capacity of 230 units per day. At present, actual output averages 200 units per cell, but the manager estimates that produ..
Identify and discuss a new law from the current or most recent legislative session pertaining to Texas Community Colleges on a topic of personal interest. How will the new law impact you as a student? What was the back story that created motivation f..
There are four policy arenas in health care politics: subsidy, financing, reorganization, and regulatory. Write a 2-3 page paper analyzing a minimum of one legislative action from each policy arena
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