Marketing ethics be incorporated into firm strategic plan

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Why have ethics and social responsibility become so important in recent years? Why is it important that marketing ethics be incorporated into the firm’s strategic plan? Give an example of a firm that does a high quality job of being socially and ethically responsible. In your opinion, is what is the strategic implications for the firm from these decisions? (i.e. has it helped, hurt, why, etc.)

Reference no: EM131192732

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