Marketing coverage can be intensive-selective or exclusive

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Marketing coverage can be intensive, selective, or exclusive. Coverage coincides with convenience, shopping, and specialty products. Review the definitions of coverage and type of product before you start. List two products for each coverage category and include what type of product they are: convenience, shopping or specialty. Support your choices with at least three scholarly and/or professional sources (not older than five years) using APA format for references. APA format is not required for the paper itself.

Reference no: EM131202000

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