Marketing concept designs product to meet needs-tastes

Assignment Help Business Economics
Reference no: EM13985684

Several years ago R. J. Reynolds announced plans to test market a menthol cigarette called Uptown specifically to black consumers. According to the company, about 70 percent of black smokers prefer menthol, more than twice the average rate. After market research showed that blacks tend to open cigarette packs from the bottom, the company decided to pack Uptowns with the filters facing down. Reynolds cancelled its plans after private health groups and government officials protested. Does a company have the right to exploit a subculture’s special characteristics, especially to increase sales of a harmful product such as cigarettes? What about the argument that virtually every business that follows the marketing concept designs a product to meet the needs and tastes of a preselected segment?

Reference no: EM13985684

Questions Cloud

Manage small manufacturing facility that produces widgets : Suppose you are hired to manage a small manufacturing facility that produces Widgets. (Part A) You know that you are operating in a monopolistically competitive market, that is, you are a small part of a large market with many competitors in this mar..
How many combinations of flowers satisfy requirements : How many different combinations of flowers satisfy these requirements? You need to use the counting method for integer partitions and show your work.
About purchasing products than about exploring : The mall of the future will most likely be less about purchasing products than about exploring them in a physical setting. This means that retail environments will have to become places to build brand images, rather than just places to sell products...
What was the fact in this article that most intrigued you : What was the fact in this article that most intrigued you? Name one thing that was a bit unclear. Raise one question about a claim found in the piece
Marketing concept designs product to meet needs-tastes : Several years ago R. J. Reynolds announced plans to test market a menthol cigarette called Uptown specifically to black consumers. According to the company, about 70 percent of black smokers prefer menthol, more than twice the average rate. What abou..
What would people from that culture find persuasive : Writing persuasive documents across cultures can be challenging. Choose a culture other than your own and examine persuasive strategies that you would need to use when communicating with individuals from that culture. Identify the culture and prov..
Explain difference between inferior goods and normal goods : Explain the theory that education acts as a signaling device' How does this contrast to the theory of education as an investment in human capital? Explain the difference between inferior goods and normal goods' As a developing economy experiences inc..
Calculate the speed of the locomotive in mph : A stationary ovserver at a grade crossing hears a frequency shift from 485 Hz to 421 Hz as the locomotive passes him by. Calculate the speed of the locomotive in mph.
Three physical changes manifested in middle adulthood : Middle adulthood covers the time period between 30 to 65 years of age, and various physical changes are manifested during this time period. Describe two to three physical changes manifested in middle adulthood. Be sure to choose changes that others h..

Reviews

Write a Review

Business Economics Questions & Answers

  Required to work in turn for government assistance

Should mothers of young children be required to work in turn for government assistance? Does the age of the child make a different? What about the number of children? What are issues involved?

  What are the production costs of your economics class

What are the production costs of your economics class? What are the fixed costs? The variable costs? What’s the marginal cost of enrolling more students?

  Qdemonstrate the demand and supply program for calculators

q.demonstrate the demand and supply program for calculators in norway and sweden. on graph paper sketch the demand and

  Selected on the basis of a present worth analysis

The manager of a manufacturing factory needs to decide between two different machines. Machine A will have an initial cost of $40,000, an annual operating cost of $30,000, and a service life of 4 years. Machine B will cost $50,000 to purchase, an ann..

  Nash equilibrium provided new look at certain economic

The Nash Equilibrium provided a new look at certain economic problems and won the Nobel Memorial Prize in Economic Sciences in 1994. Since it's creation, the Nash Equilibrium has been applied to "international relations" specifically for war and arms..

  Production function of a firm

The production function of a firm is given in the table below.

  Based on your understanding of the gains from trade

Based on your understanding of the gains from trade, do you think which these payoffs actually reflect a nation's welfare under the four possible outcomes.

  Contrast the policy approaches of TSCA and FIFRA

Critically compare and contrast the policy approaches of TSCA and FIFRA. In your view, which of these is more effective in preventing pollution? Explain.

  Suppose the linear demand for shirts slopes downward

(Consumer Surplus) suppose the linear demand for shirts slopes downward and that consumers buy 500 shirts per year when the price of shirts is $30 and 1,000 shirts per year when the price is $25. compared to the prices of $30 and $25, what can you sa..

  Calculate the net domestic product and national income

What is GDP comprised of? Also tell me about net domestic product and national income. If I told you that: GDP was $5 trillion Depreciation was $500 billion and indirect business taxes were $300 billion. How would you calculate the net domestic produ..

  Explain why time management-communication and motivation

Explain why time management, communication and motivation are given more importance in the project management environment in contrast to traditional management environment.

  Determine tax that would in a monopolistic market producing

Determine tax that would in a monopolistic market producing socially efficient output. Assuming that no attempt is made to monitor or regulate pollution, which market structure yields higher social welfare. Discuss.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd