Marketing communications mix for a small business

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How "he marketing communications mix for a small business, either pure-play or brick-and-click, will consist of some combination of the following major modes of communication: advertising, sales promotion, events and experiences, public relations (PR) and publicity, direct marketing, interactive marketing, word-of-mouth communication, and personal selling. Each mode of communication has its own advantages and disadvantages, which should all be considered carefully before any final selections should be made".

This learning activity is designed to stimulate discussion on various marketing strategies.

Explain the differences and similarities in the marketing communications mix of online and onground businesses.

Reference no: EM131414714

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