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Marketing communications has evolved significantly in the past some years. There are so many different ways to communicate from PR to Lead Generation, Advertising to Direct Mail. At times, the types of communications to end users, leveraging various approaches were executed off as separate activities. There was no continuity, no specific overall strategic plan. Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.
What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Most hospitals in Great Britain are owned by the government (part of the National Health Service), and the doctors who work in them are employees of the hospital. In what ways do you think their behavior would differ from comparable doctors in a not-..
Which of these is not a level of ethical maturity?
Nowadays, global supply chain has played an important role in almost every business. Most of the successful companies ensured supply chain strategy. Not only customers that important to supply chain, but also suppliers. Maintain supplier relationship..
It is now the end of a review cycle. You are expecting a previously ordered shippment of 520 units to arrive within a week and you physcally have 493 units on hand.
Determine at which level of management (i.e., top management, middle management, or first-level supervision) the following decisions should be made. For each, share your reasons and the factors you considered in making the decision. Determining the s..
What do you think about the arguments for and against the conflicting interests of various corporate constituencies? In whose interests should the corporation be run? Include some discussion of the "property rights theory," the "social institution th..
Develop a timeline for your most important career goal(s) over the next five (5) years. Describe any formal training, certifications, or other skillsets you must obtain in order to achieve these goals.
Create a corporate policy designed to minimize inventory shrinkage related to theft, stocking errors, shipping errors, etc., indicating how the policy will be enforced and procedures that may need to be implemented.
What experience have you had with organizations supporting an engaging environment? What examples have you seen or heard that have helped foster a culture where employees are engaged in their jobs? Share one strategy or example that you believe can f..
Give the definition of “Bullwhip effect” and discuss the impact of Bullwhip effect on the financial performance of an organization. List at least four reasons for companies to use a single supplier. Is this the most efficient way to purchase material..
Hank made payments of $159 per month at the end of each month for 30 years to purchase a piece of property. He promptly sold it for $135, 556. What annual interest rate would he need to earn on an ordinary annuity for a comparable rate of return?
"Melinda," bellowed Toran, "I've got a problem and you've got to solve it. I can't get people in this plant to work together as a team. As if I don't have enough trouble with the competition and delinquent accounts, now I have to put up with running ..
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