Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The Oldo company has developed a new electronic device called 'BetterLife' for the elderly, which combines a mobile phone, personal alarm, GPS, and heart rate monitor. You have been asked to develop a marketing communication plan for the BetterLife device. You know that Integrated Marketing Communications (IMC) includes the following tools: advertising, public relations, sales promotion, direct and digital marketing, and personal selling. The main objective of your IMC strategy is to increase awareness and knowledge about the product among the broad target group of ‘people aged 70 years and over who are living independently in their own home’ (i.e. not living in a nursing home or with family).
a) List the TWO IMC tools that you believe will be most effective to achieve your objective, and justify your choice.
b) Provide a brief explanation of each of the two tools you selected.
c) For each of the two tools you selected, briefly describe ONE possible advantage and ONE possible disadvantage in using the tool for the promotion of BetterLife (i.e. what is the major strength and weakness of each tool).
Nara is a fashion apparel and accessories chain store that procures a line of new shorts at $10 each from its European supplier. Unfortunately, at the time of order placement, demand is still unknown. How many shorts should Nara buy from its supplier..
You are told by your boss to cut your project budget estimate by 20% in order to get your project plan approved by senior management.
Supply daily demand rate, capacity, and utilization figures at the customer level, i.e. not for each individual product.
Briefly summarize the findings of the audits. What recommendations were made to correct those problems?
- What role does the project manager have in determining the quality of data used in risk analysis?
A cruise company provisioning a certain consumable items its next trip. In the first stage, the cruise company procures from the home port region right before the start of the trip. At the end of the first leg, which takes t1 days, the cruise liner a..
What are then the potential explanations to the lasting US deficit?
What is the definition of culture? For healthcare professionals/organizations, what elements should be included and why? Are some elements more important than others? Explain, providing examples from your professional/personal experience as well as t..
To develop a schedule for a project, we will use the concept of a project network, which shows work activities taken from the work breakdown structure and is organized according to the logical flow in time and relationships governing when the work wi..
Examine two (2) well-known healthcare quality organizations that have taken two to three (2-3) measures to improve quality within the organizations themselves. Suggest one (1) additional measure that each organization could take to further improve..
For this assessment, suppose that you are the operations manager for ABC Manufacturing, a small manufacturing company founded three years ago.
Which is NOT a common law doctrine that historically shielded domestic abusers from tort liability fr domestic violence?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd