Marketing business-to-business

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Reference no: EM13313313

Write a Marketing Plan. The team has chosen to create a new product for Fandango. This is being marketing business-to-business. This new product is a program that will enhance Fandango's website and the business of theaters. The program will indicate a percentage of the capacity filled for each movie that a theater is showing. The target market for this program ranges from teens to seniors and varying demographics such as parents, teens, young adults, etc. The product can be used to be sure a customer gets a seat for the premier of a movie, or by a customer that does not like a crowded theater and is trying to decide between movies and show times. This is literally all the information I have been given by the team. I have been given two parts of the marketing plan to complete which are the "Break-even Analysis" and the "Sales Forecast". I am completely stumped.

Reference no: EM13313313

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