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Management Decision Problem
Gold Coast TAFE Tender represents an invitation for offering aspects related to the brand evaluation of the Gold Coast Institute of TAFE. Now, when it comes to define a management decision problem, there is a need to have considerable discussion with decision makers, interviews with experts, qualitative research using secondary data, etc. Therefore, a problem audit is conducted. In this case, the management decision problem is:-
Should Gold Coast Institute of TAFE consider the survey design for their marketing research?
Words Limit: 1350 including References.
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Marketing Research Problem Here, the marketing research problem can be stated as the poor survey design which does not highlight the effective marketing research problems. Developing research strategy is a process where one defines a particular condition which may be problems associated to it or simple data collection, followed by refining the conditions and factors involved, developing hypothesis, collection of related information, interpreting it and systematic evaluation of the data leading to the development of an optimum solution to the problem or condition.
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